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April 11, 2025

EID Kunstlar Bilbao. Circular Strategies for the Design of New Products.

Alegre Design joins the conversation on circular strategies at IED Kunsthal Bilbao.

Eco-design is no longer an option—it’s a responsibility. It’s not about ticking boxes with recycled materials or adopting a green aesthetic. It’s about rethinking the entire lifecycle of a product with intention, precision, and care.

From the traceability of raw materials to the energy footprint of manufacturing and the circular potential of every component, eco-design asks harder questions—and delivers better answers.

Can it be repaired? Can it be disassembled? Can it live more than one life?

At Alegre Design, we approach sustainability not as a constraint, but as a creative framework—one that leads to more resilient, efficient, and future-ready solutions. For us, every design is an opportunity to reduce impact and increase value.

Marcelo Alegre, founder of Alegre Design, took part in the roundtable discussion “Ecodesign: Circular Strategies for the Design of New Products” at IED Kunsthal Bilbao, contributing our perspective on how design can be a true catalyst for circular transformation.

The event brought together key voices leading the shift toward more responsible design practices, including:
José María Fernández Alcalá, Director of Circular Economy at Ihobe, Mónica Quijada, Director of Quality and Sustainability at OJMAR,  Carlos San José Frutos, Coordinator of the Master’s in Product Design and Ecodesign at IED Kunsthal.

It was a timely space for dialogue—an essential forum for designers, thinkers, and creators committed to reimagining how and why we design.

[More information here]

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